DRAFT for 2021 – Currently Unavailable
Put the spotlight on your community, harbour or marina with the help of the AHOY BC digital marketing partnership program.
Leverage your $2,000 investment 12X into a $24,000 collaborative ocean boating tourism marketing program. We match your $2000 investment, so you get double the exposure $2000 would buy and we widen our reach with a multi-stakeholder pool of funds.
The campaign will be managed by The Web Advisors.
AHOY BC Digital Marketing Partnership Program
- Reach the high-end ocean boating market
- Engage users with relevant content
- Facilitate click thrus to participating partner websites for further information and sales conversion
- Increase awareness and provide information about British Columbia as an ocean boating destination
- Provide cookie pools of qualified visitors to respective partners for remarketing thereafter
- March-June 2019
- British Columbia
- Interest/Affinity — in boating/travel based on Facebook & Google audience targeting
- Context — placement within contextually relevant content or on terms
- Look-alike — using visitors to AHOYBC.com as seed data
- In-market — users more likely ready to purchase given near end stage in purchase funnel
- Retargeting — non-engaged users
- Create a campaign landing page within AHOYBC.com
- Featuring grid functionality to randomly serve participating stakeholders image with either text or logo overlay
- Destination links from the dedicated landing page to stakeholder websites
- 3-4 calls to action — Newsletter, Guide, Video, Map
- Digital Display Advertising
- Use a combination of Facebook and Google Native Ads, as well as Database Marketing to drive qualified visitors to campaign landing page
- Use a variety of creative performing A/B tests on implementation to determine best performance and hone therefrom
- Audience refinement with campaign learning
- Incredible Pacific Coast scenery boasting remarkable ocean boating opportunities.
- Travellers enjoying the ocean boating lifestyle.
Landing Page Creative
Sample Ad Creative
Spend and Exposure Summary:
- $24,000 Campaign, based on 6 program partner partners participating
- Managed by The Web Advisors marketing agency.
- Estimated Impressions*: 1.8 Million
- Estimated Clicks to Website Landing Page*: 3600
*estimated CPM $16, average display ad click thru rate at .2%
Key Performance Indicators:
- Engaged Site Visits
- greater than 10 second session
- scroll tracking past 50%
- Click thrus to participating partner sites
- Awareness Conversion
- E-Newsletter Subscriptions
- Guide Downloads
- Video Views